Beginner's Guide: Installing Google Analytics on WordPress

Beginner's Guide: Installing Google Analytics on WordPress

Google Analytics installation guide

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Are you ready to take your WordPress website to the next level with Google Analytics? In this beginner-friendly guide, we'll walk you through the process of installing Google Analytics on your WordPress site without relying on plugins. This method gives you greater control and flexibility over your analytics while ensuring your site performs at its best.

Let’s get started with how to Install Google Analytics on WordPress Without a Plugin

One of the most common methods for integrating Google Analytics into your WordPress site is by using a plugin. However, some users prefer not to rely on additional plugins to keep their site lightweight and maintain full control over their analytics setup.

Before we dive into the step-by-step process, let's briefly discuss why you might want to avoid using a plugin for this task. While there are excellent plugins available, some users prefer a plugin-free approach for the following reasons:

Reduced Site Overhead: Every plugin you add to your WordPress site can potentially slow it down. By adding Google Analytics manually, you have more control over your site's performance.

Security: Reducing the number of plugins minimizes potential security vulnerabilities. Keeping your website secure is crucial, and limiting unnecessary plugins is one way to enhance security.

Now, let's move on to the steps for adding Google Analytics to your WordPress site without using a plugin.

Step 1: Sign Up for Google Analytics

Before you can integrate Google Analytics with your WordPress site, you'll need a Google Analytics account. Follow the steps below to create an account first:

  • Visit the Google Analytics website: Go to Google Analytics.

  • Sign in with your Google account: At first, you have to sign in using your existing Google account or you can create a new one.

  • Set up your account: Follow the on-screen instructions to create an Analytics account. You'll need to provide information about your website, including its name and URL.

Step 2: Create a Google Analytics Property

Once you have your Google Analytics account set up, it's time to create a property for your WordPress website. A property represents a unique website or app you want to track with Google Analytics.

  • In your Google Analytics account, click on the "Admin" option at the bottom left corner of the screen.

  • You have to click on "Create Property” under the "Property" column.

  • Choose "Web" as your property type. This is the most common choice for tracking websites.

  • Enter your website details: Fill in your website's name, URL, and the time zone for reporting.

  • Click "Create" to create your new property.

By now, you should have a Google Analytics account and a correct set up for your WordPress website. In the next steps, we'll cover how to obtain your tracking code and add it to your WordPress site. This is where the magic happens without the need for any additional plugins.

Stay tuned for the next part of our guide, where we'll dive into adding the Google Analytics tracking code to your WordPress site using different methods. Whether you're using the Yoast SEO plugin, Elementor, or prefer a plugin-free approach, we've got you covered.


Installing Google Analytics in WordPress without a plugin may require a few more steps than using a dedicated plugin, but it provides greater control, improves site performance, and enhances security. In the next part of our guide, we'll explore various methods for adding the tracking code to your WordPress site, including integration with popular plugins like Yoast SEO and Elementor.

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Happy Learning!